KarmaPlace: 150.93% Organic Growth and Visibility with SEO Scientist
KarmaPlace is an online retailer of Indian Fashion for lifestyle products that partnered with SEO scientists to become the leading brand and boost its website’s organic presence.
While KarmaPlace is already a successful business, they wanted their brand to get exposure and more organic traffic. This case study will go deep into the challenges faced by them, the strategies implemented and the remarkable results achieved.
Client Overview
KarmaPlace is an established e-commerce platform that offers a wide and diverse range of Indian fashion and lifestyle products. As it is already a successful brand, they desire to –
- Attract more organic traffic i.e., potential customers through the search engine itself.
- Boost their brand visibility in the online marketplace.
- Convert more; turn their audience into customers.
Objective
The main focus of this SEO campaign was to generate the desired increase in organic traffic. The goal was to achieve a 150% growth in organic sessions in a fixed timeline.
Challenges Faced
Everyone observes how KarmaPlace had a strong online presence, what they couldn’t see were the areas that needed improvement. Those areas were:
- Organic Reach: The brand had achieved success in paid search, still, their website needed optimisation for organic visibility.
- Technical SEO: The website structure had many issues, so technical aspects needed improvement.
- On-Page Optimisation: As the website was successful through paid search but needed to be successful in organic search as well, the keyword optimisation and content strategy needed to be refined.
- Backlink Profile: For more organic traffic and visibility, it also needed a strong backlink profile to get referral traffic and authority.
Problems Identified
Before taking any action, we did a website audit and found the following issues with the website;
Technical SEO
There were broken links, sluggish loading time and improper sitemap structure.
On-Page SEO
Lack of targeted keywords, meta descriptions and low content quality.
Off-Page SEO
There were limited backlinks from high-authority websites; not sufficient for significant growth or authority.
SEO Scientist Recommendation and Implementation
A detailed SEO audit of the website reported the areas of improvement at KarmaPlace. To address these challenges and attract organic traffic, SEO Scientist implemented a multi-pronged SEO strategy.
The first step was to fix the technical foundation i.e., broken links, URLs and server response errors to enhance the website’s accessibility and allow the search engines to crawl to the website. It also needed performance optimisation to speed up the website and provide a positive user experience.
Secondly, content had a lot of requirements which included keyword-focused creation of content, internal linking and covering the content gap. On-page optimisation like title tags, meta description and content structure needed to be improved in order to enhance search engine visibility.
Lastly, the website needed authority. To gain authority, there was a need for high-quality backlinks acquisition for authoritative websites. Influencer partnerships can be a game changer in expanding reach and brand credibility. Social media, on the other hand, builds brand visibility by engaging with the target audience and generating social signals.
Strategy and Implementation
ON-Page SEO Enhancements
- Conducted in-depth keyword research, identified search terms with high potential and interlinked the relevant web pages.
- Created high-quality content optimised with targeted keywords to reach the right audience.
- Crafted enhanced meta descriptions with relevant keywords and CTA.
- Optimised image to load faster and enhance and improve user experience.
Off-page SEO Improvements:
- Implemented a strategic link-building campaign to get high-quality backlinks.
- Used Social media to increase brand awareness and get more organic traffic to the website.
- Started guest posting in order to get high-quality links and build connections with other fashion and lifestyle brands.
Technical Optimisation:
- Fixed broken links and server response errors to enhance the website’s accessibility.
- Implemented consistent URLs to help the search engines crawl to the website.
- Optimised the website to speed up page loading and enhance user experience.
Analysis
Before
- Limited organic traffic as KarmaPlace relied on just paid traffic.
- The website didn’t rank highly for many relevant keywords. So, it had low SERP visibility.
- The website wasn’t optimised rightly to be able to convert visitors into customers. Therefore, conversion rates weren’t high.
After
- An increase of 150.98% in organic traffic within the fixed timeframe.
- Increased website visibility in SERPs.
- Improved conversion rates due to optimised website elements,
Conclusion
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